Building sustainable relationships with existing customers should sit at the core of a business model.

In the drive to grow a successful business, it can be tempting to focus on attracting new customers. Yet it is just as important to retain customers and digital adaptation can go along way to shifting the focus from ‘convert’ to ‘keep’.

It costs 6 times more to get a new customer to deal with you than getting an existing customer to keep dealing with you. Wow, 6 times more. This information is valuable to know.

Modern technology has given those of us in business, better tools to serve our customer’s needs. To make the most of them, it’s worth understanding how the same technology has shaped significant changes in customer behaviour.

Today’s customer is value hungry and digital technology makes it very easy to discover where the best deals are to be found. Further, the ability to shift providers has been enhanced, so the better informed, self- directed customer comfortable with self-sufficiency poses both challenges and opportunities for today’s financial services provider.

Retaining customers you have to connect with digitally calls for a continued focus on customer service excellence.

Call us to discuss how we can help you get ready and keep moving and evolving with the changing times. We can help you plan and strategise on how to address the issues that need to be addressed. We also have experts in the area of technology that we work with that can also get involved.

Also, another great way to really see what is going on with technology, customer service, strategy and much more is by attending our Global Business Camp event on the Gold Coast. Not only will you get away from your business for a few days you will also get an 100% tax deduction and a 100% money back guarantee. Come along and if you do not pick up at least 1 idea that will pay for the program 5 times over we will refund your money. The key is that you must implement the idea (s). Thousands of business people have attended our business camps in the past and everyone that has taken action has seen massive improvements in their business.