Four Marketing Campaign Make or Break Elements

1. Leadership

Your marketing programs must support the vision of your company’s future. It’s up to you, as the leader, to set the tone and clearly define your goals.

2. Listening
   Customers will tell you what they want, need and are willing to pay for. Just ask them and listen carefully to the answers. Consider focus groups, surveys, Web feedback or polls.
3. Focus
   Taking on too many different target markets can diffuse your efforts — reducing the time and budget available to effectively penetrate each one — and sabotage your results.
4. Accountability
   Successful marketing hinges on tracking and measuring your marketing results. Start by setting quantifiable goals for every program or tactic, such as to produce three new accounts in sixty days.

Finally, remember that the most important element of any successful marketing campaign is in the testing phase.

With everything you do you’ll need to test and examine each marketing approach, refine, tweak and then reproduce what works. When you find a winner, stick with it!

Five Phone Phrases that Fray Customer Nerves

1. I don’t know. Even if you don’t, it’s your job to find out. Try this, “That’s a good question, I’ll check and find out!”
2. We can’t do that. Work towards a solution. “That’s difficult. But let’s see what we can do.”
3. You’ll have to … Always acknowledge the customer’s power to choose another business. “Next time this happens you can do this…” is better.
4. Hang on a second, I’ll be right back. It always pays to be polite. Let your customer know that you may need a few minutes to check on the request, and ask permission to put them on hold.
5. NO! Always state what you can do. “We aren’t able to refund your money, but we can replace the product at no charge.”

Introduce a set of customer telephone standards specific to your phone customers and we guarantee you’ll be surprised at the results!